A Kosherfest 2005 Roundup
November 16th, 2005I’ve already filed my copy on the trade show that I attended yesterday (and will likely not attend today). There wasn’t a whole lot that was new and interesting this year. The show seemed somewhat smaller than previous years, perhaps because of the change of date to November, instead of the holiday-filled October, which is where it’ll be again next year, again in partnership with a couple of other ethnic-food shows.
One thing that was decidedly new this year was the pair of PETA protestors:
It’s pretty clear what their message was, based on their earlier insider video of goings-on at the Rubashkin’s/Agriprocessors plant in Postville, Iowa. It’s interesting that they went with the chest-level video of sexy-tech-launch fame.
In this picture, you see them arguing with an attendee, who’s insisting that after an animal is slaughtered, it’s no longer alive, so it doesn’t matter if the cow’s throat is ripped out afterward.
Marketing was pretty bold this year. This picture is of Sabra’s chummus sculpture of Michael Bloomberg, which is several times larger than last year’s sculptures of George W. Bush and John Kerry (the latter of which, you may recall, was vandalized).
Elite, the Israeli candy company, had a very large and heavily-designed display, and had a Bush impersonator, Brent Mendenhall — who stars in their latest television commercial in Israel — around to take presidential-looking, hand-shaking photos with attendees.
The most interesting new item for readers is most likely Sabra-To-Go, a hummus-and-pita-chips snack that comes in a convenient package.
Perhaps some more to come.